Build the buyer thesis.
Clarify the strategic or operating reason this business belongs on a buyer’s radar.
FOR OWNERS
Prepare your business for a serious sale.
A deal brief before the sale.
One clear, owner-approved deal brief — before the first serious buyer conversation.
Prepare a deal brief FOR BUYERSStart with the business, not the listing.FOUNDER'S NOTE
Start with the business, not the listing.
ARTEM BRATUSHKA / FOUNDERA working point of view, before a sales pitch.
Reviewed before publicationEvery public brief starts with the operating story.
Owner-approved disclosureWhat is shared is agreed before it is seen.
Discretion at every stepIdentity and sensitive evidence remain protected.
ACTIVE BUYER DEVELOPMENT
A business should not wait
on a shelf.
When a case is accepted, the work does not stop at publication. We define a buyer thesis, map the organisations likely to value the asset and identify the people who can move an acquisition conversation forward.
Find the right people.
Research relevant organisations and decision-makers through public and professional sources.
Make a considered introduction.
Use the channels appropriate and permitted for the case—without volume outreach or public exposure of the owner.
Buyer research uses public and professional information only. Any outreach follows the agreed case process and is never represented as a guaranteed buyer introduction or sale.
THE ONETWODEAL METHOD
The deal brief.
Before the sale.
Not a noisy listing. A concise, owner-approved first picture of how a business works, what changes hands and what a fitting buyer needs to know.
ONETWODEAL / DEAL BRIEF
A clear first look.
Nothing more exposed.
A public-safe structure, not a business for sale. Each future brief requires manual review and explicit owner approval.
- THE BUSINESS
- Operating model, category and the problem it solves.
- THE OPERATION
- Owner involvement, team context and essential dependencies.
- THE TRANSITION
- What moves, what support is possible and what needs care.
- BUYER FIT
- The kind of operator who can take the next chapter forward.
Sensitive evidence, identities, URLs and financial detail remain outside the public brief until a separately agreed process exists.
THE FOCUS
Digital assets.
Real operating substance.
From independent software to specialist communities. Businesses built with care, ready for a considered transition.
SaaS & software
Software with a purpose. Products with room to grow.
Agencies & services
Specialist expertise and repeatable ways of working.
Content & audiences
Publications, newsletters and engaged audiences.
E-commerce
Digital brands and the operations behind them.
Data & communities
Directories, data products and niche communities.
THE CATALOGUE
Find the shape of a good business.
Compliance workflow for specialist teams
A focused SaaS model supporting recurring compliance work in a narrow, high-trust B2B category.
Why it may fit
Recurring work is central to the customer relationship, not an add-on.
Indicative value$1.45m
- Annual revenue
- $528k
- Operating profit
- $158k
- Recurring
- 79%
- Owner time
- 15 h/wk
Workflow intelligence for distributed field teams
A vertical software product helping multi-site teams organise recurring inspections, evidence and follow-up without a heavyweight implementation.
Why it may fit
The workflow is tied to a repeatable operational obligation.
Indicative value$1.1m
- Annual revenue
- $640k
- Operating profit
- $184k
- Recurring
- 72%
- Owner time
- 18 h/wk
Opportunity briefs are constructed acquisition scenarios. Figures and availability are illustrative and confirmed only once a suitable owner-led business has been reviewed for an introduction.
A THOUGHTFUL PROCESS
Clear enough to assess.
Discreet by design.
The method behind a deal brief: an owner-approved public overview, operating context and a clear boundary around what belongs in a separately agreed process.
Start with the substance.
A concise overview of the model, operations, owner involvement and transition. A relevant first look for a buyer.
Agree what can be shared.
Every future brief needs manual review and owner approval. Financial ranges need a stated source and verified approval.
Take a considered next step.
Identity, contacts, business URLs and private documents stay off the public site. No buyer access or sale is guaranteed.
FOR OWNERS
The deal brief.
Before the sale.
See how an owner-approved brief creates a clearer first conversation.
Prepare a sale briefFOR BUYERS
Start with the business.
Not the listing.
Set the operating criteria that make a first review worth your time.
Explore a buyer mandate